Toothpaste - Original Without Flavor 4oz

Hypoallergenic, mint-free, SLS-free, triclosan-free, vegan, and cruelty-free

Features & Benefits

Cleure's Original Flavor-Free Toothpaste is the #1 great-tasting flavorless natural toothpaste without mint or menthol, recommended by dermatologists and allergists across the USA.
  • Helps remove surface stains, resulting in a brighter smile
  • Helps tartar control and dry mouth with proper oral hygiene
  • Studies report xylitol helps prevent cavities and promote the flow of saliva
  • Excellent for individuals suffering with burning tongue to perioral dermatitis

4.0 oz. (113.39g)

Rinse your toothbrush and dab a small amount of toothpaste on it, brush every side of every tooth in a circular motion and brush your gums gently for about 2 minutes, rinse thoroughly.
Purified Water, Xylitol, Dicalcium Phosphate, Glycerin, Baking Soda, Xanthan Gum, Sodium Lauroyl Sarcosinate (not related to SLS), Flavor-Free **Ingredients are subject to change.

What it is:

The Original Flavor Free Toothpaste with a great taste! Cleure provides the first mint-free, fluoride-free toothpaste, making it a trusted and dependable option for sensitive teeth and mouths. Safe if accidentally swallowed, and crafted with sensitivities in mind, our unique formula is ideal for those who suffer from a toothpaste allergy, burning mouth syndrome, contact dermatitis, perioral dermatitis, lichen planus, or are undergoing radiation treatment.

What we leave out:

Most toothpastes contain mint and sodium lauryl sulfate (SLS), which are two of the top allergens that result in rashes, canker sores, and inflammation in and around the mouth. Fluoride is also commonly used to prevent tooth decay, but it can be dangerous for children if swallowed, which is why there is a WARNING on the back of most brands. As with all Cleure products, our formulas are focused on ingredients with intention, so it's free of artificial flavors and dyes, parabens, triclosan, harsh preservatives, gluten, salicylates, formaldehyde, SLS, and other common irritants.

What we put in:

This one of a kind toothpaste will still meet all of your dental care needs without the risk. We thoughtfully formulate our product with high quality, locally sourced, and naturally derived ingredients including baking soda, xylitol, and dicalcium phosphate, so it has the essentials you need to brush away stains, plaque, and bacteria, prevent cavities, and fight tooth decay and dry mouth.

How it will benefit you:

Formulated with xylitol, baking soda, and Dicalcium phosphate. Xylitol helps prevent cavities by as much as 60%, promotes the flow of saliva, and helps dry mouth, and is a natural sweetener that provides a great taste. Baking soda helps neutralize harmful acids, remove surface stains, and whitens teeth resulting in a brighter smile. Dicalcium phosphate controls tartar, balances calcium and phosphate levels, and helps remineralize areas of teeth that have been attacked by acid. To top it off, our fluoride-free formula is safe for children.

Customer Reviews

Based on 902 reviews
Axel Blondet Figueroa (Jacksonville, US)

Good taste,

Doris Braley (Minneapolis, US)
No allergies toothpaste

I could not use other toothpaste because is additive, flavors, sulfites. I can use Cleure. Thanks much

Anne Tessaro (Sewickley, US)
A soothing toothpaste

I have been searching for a calming toothpaste for months and this is the first product that delivers. Some are advertised as being for the sensitive mouth and they add mint flavors which burns.

Martha Ezell (Conroe, US)
Good for people with allergies

I’m allergic to all toothpaste except for Cleure unflavored. Before I started using it, my gums were red most of the time. I’m thankful for it, but my mouth doesn’t feel “fresh” after I brush. All those ingredients that are added to toothpastes & mouthwashes (minty, whitening, pro, fresh breath, etc.) sadly, are among the ingredients to which I am allergic.

Eunice Gillem (Downingtown, US)
Works good

The toothpaste works food. No bad taste and makes my mouth feel clean.

Catherine Killeen (Elgin, US)
Tooth Paste & Sjogren's Syndrome

The Cleure tooth paste seems to be the only tooth paste I can use with having Sjogren's Syndrome and Oral Lichen Planus. I highly recommend.

Jennifer Penney-Chaulk (Mount Pearl, CA)
Unflavoured toothpaste

It’s a really good toothpaste. It doesn’t burn my mouth. I would highly recommend it.

Deborah Crane (Aiken, US)
Simple and effective

This is one of eleven Cleure products I'm currently using. I've been using all of them for a couple of months so can give a solid review.
This unflavored toothpaste cleans the teeth without abusing the taste buds with chemical "flavor". I like it. Ordered the next one already so I don't run out as I cannot stand using anything else now.

30 Day Return Policy on every item

Bottle is recyclable and sourced ethically

Beneficial for all skin types, especially sensitive skin

Free of SLS, parabens, dyes, formaldehyde, salicylates, alcohol, and fragrance

Never tested on animals & cruelty-free

All products 100% made in the USA

Frequently Asked Questions

A: Fluoride is toxic if swallowed by children, and overconsumption can cause weakened bones and ligaments, as well as muscle and nervous system issues. No fun! Instead we use Xylitol which is the new fluoride! Xylitol is safe for all, reduces tooth decay by over 60% plus it comes with the added benefits of helping dry mouth and gum disease, and providing a natural sweet taste.
A: Nope! Just press in the middle of the cap and it will close all the way.
A: Cleure toothpaste’s RDA is 68 making it gentle yet effective.
A: Make sure you store it sitting on the cap so the product moves to the top. You can also try tapping it on the cap before trying to squeeze it out.

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