Toothpaste - Original Without Flavor 4oz

Hypoallergenic, mint-free, SLS-free, triclosan-free, vegan, and cruelty-free

Features & Benefits

Cleure's Original Flavor-Free Toothpaste is the #1 great-tasting flavorless natural toothpaste without mint or menthol, recommended by dermatologists and allergists across the USA.
  • Helps remove surface stains, resulting in a brighter smile
  • Helps tartar control and dry mouth with proper oral hygiene
  • Studies report xylitol helps prevent cavities and promote the flow of saliva
  • Excellent for individuals suffering with burning tongue to perioral dermatitis

4.0 oz. (113.39g)

Rinse your toothbrush and dab a small amount of toothpaste on it, brush every side of every tooth in a circular motion and brush your gums gently for about 2 minutes, rinse thoroughly.
Purified Water, Xylitol, Dicalcium Phosphate, Glycerin, Baking Soda, Xanthan Gum, Sodium Lauroyl Sarcosinate (not related to SLS), Flavor-Free **Ingredients are subject to change.

What it is:

The Original Flavor Free Toothpaste with a great taste! Cleure provides the first mint-free, fluoride-free toothpaste, making it a trusted and dependable option for sensitive teeth and mouths. Safe if accidentally swallowed, and crafted with sensitivities in mind, our unique formula is ideal for those who suffer from a toothpaste allergy, burning mouth syndrome, contact dermatitis, perioral dermatitis, lichen planus, or are undergoing radiation treatment.

What we leave out:

Most toothpastes contain mint and sodium lauryl sulfate (SLS), which are two of the top allergens that result in rashes, canker sores, and inflammation in and around the mouth. Fluoride is also commonly used to prevent tooth decay, but it can be dangerous for children if swallowed, which is why there is a WARNING on the back of most brands. As with all Cleure products, our formulas are focused on ingredients with intention, so it's free of artificial flavors and dyes, parabens, triclosan, harsh preservatives, gluten, salicylates, formaldehyde, SLS, and other common irritants.

What we put in:

This one of a kind toothpaste will still meet all of your dental care needs without the risk. We thoughtfully formulate our product with high quality, locally sourced, and naturally derived ingredients including baking soda, xylitol, and dicalcium phosphate, so it has the essentials you need to brush away stains, plaque, and bacteria, prevent cavities, and fight tooth decay and dry mouth.

How it will benefit you:

Formulated with xylitol, baking soda, and Dicalcium phosphate. Xylitol helps prevent cavities by as much as 60%, promotes the flow of saliva, and helps dry mouth, and is a natural sweetener that provides a great taste. Baking soda helps neutralize harmful acids, remove surface stains, and whitens teeth resulting in a brighter smile. Dicalcium phosphate controls tartar, balances calcium and phosphate levels, and helps remineralize areas of teeth that have been attacked by acid. To top it off, our fluoride-free formula is safe for children.

Customer Reviews

Based on 857 reviews
lbfl (Plant City, US)
original toothpaste

I have been diagnosed with dry mouth, so I don't use any products to make my situation worse, and I am thrilled to have found a toothpaste without harmful ingredients. The only negative I have to say is I wish it had a thicker consistence. That is why I gave 4 stars, however, I will continue to purchase it.

Great toothpaste!

Thank you for making a toothpaste my husband can use!

Mountain Laurel (Asheville, US)
Love this toothpaste!

With all my allergies to chemicals, it’s the only one I can use. So glad I found it.
Was surprised, however, that you reduced the size and increased the price.

Matilda Cobb (Bastrop, US)

Toothpaste - Original Without Flavor 4oz

Ann Patterson (Oakland, US)
Works but not much in such a big tube

I wish you would bring back the citrus flavored toothpaste. And that you would make the tube size more in line with the actual amount of content. A new tube is only half full to start with. It could fit in the travel size tube easily and thereby give you more paste to take on a long trip while taking up less space in the suitcase.

runnin 77 (Erie, US)
Great product, poor packaging

Love this toothpaste! If you are unable to tolerate mint this is perfect. Only issue I have is thickness of tube, toothpaste gets stuck in small opening and pop up top is difficult to use when you have arthritis, as I do. Would prefer twist on cap and thickness I can roll up as I near the end of the tube.

Patricia Morton (Winnsboro, US)
Love it

I have burning tongue syndrome and it’s so nice to find a toothpaste that doesn’t irritate my mouth.

Diane Popp (Dayton, US)
It works with my allergies.

This is the only toothpaste that does not burn my mouth. In fact my 5 year old grandson loves it.

30 Day Return Policy on every item

Bottle is recyclable and sourced ethically

Beneficial for all skin types, especially sensitive skin

Free of SLS, parabens, dyes, formaldehyde, salicylates, alcohol, and fragrance

Never tested on animals & cruelty-free

All products 100% made in the USA

Frequently Asked Questions

A: Fluoride is toxic if swallowed by children, and overconsumption can cause weakened bones and ligaments, as well as muscle and nervous system issues. No fun! Instead we use Xylitol which is the new fluoride! Xylitol is safe for all, reduces tooth decay by over 60% plus it comes with the added benefits of helping dry mouth and gum disease, and providing a natural sweet taste.
A: Nope! Just press in the middle of the cap and it will close all the way.
A: Cleure toothpaste’s RDA is 68 making it gentle yet effective.
A: Make sure you store it sitting on the cap so the product moves to the top. You can also try tapping it on the cap before trying to squeeze it out.

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