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Leading wellness authority, Dr. Flora Stay, introduced Cleure with the intention of creating a sensitive skincare line with products as clean and pure as natural skin, without sacrificing efficacy. The first products developed were dental care and from there, Dr. Stay expanded to include makeup, skincare and hair care. Committed to providing high-quality, gluten-free and hypoallergenic products, Cleure is the #1 dermatologist recommended and rapidly rising e-commerce store in the sensitive skin market for skin, hair, body, oral care and cosmetics products.