You are here:Home > About Us > Ingredient Glossary


Acrylates/C10-30 Alkyl Acrylate Crosspolymer - A thickening agent, texture enhancer, and film-forming hair fixative

Alpha Hydroxy Acid - Made from lactic acid; helps exfoliate damaged skin

Avena Sativa (Oat) Kernel Protein - Oatmeal extract; used for its soothing and anti-inflammatory properties

Baking Soda (Sodium Bicarbonate) - The most mild abrasive for removing stains and cleaning teeth. Helps dissolve stains in enamel (outer surface of tooth)

Behentrimonium Methosulfate (Sodium Bicarbonate) - Not a sulfate; used as a detangling and conditioning agent

Biotin - A B vitamin; builds vital proteins to add shine and strengthen hair

(Organic) Butyrospermum Parkii (Shea) Butter - 100% pure shea butter; a creamy fat extracted from the nut of the African butyrospermum parkii tree; used as an emollient to help soften skin; provides natural sun protection and a rich source of antioxidants

C12-15 Alkyl Benzoate - Not a Salicylate; Synthetic ingredient used as a conditioning and texture enhancing agent

C13-14 Isoparaffin - Derived from petroleum; its wax-like texture functions as a thickening or gelling agent

Capric Caprylic Triglyceride - Emollient (conditioning agent) and thickening agent

Caprylhydroxamic Acid - An amino acid derived from coconut oil; used as a natural preservative

Carbomer - Group of synthetic texture enhancers used to create gel-like formulations and control viscosity

Cetearyl Alcohol - Synthetic emollient (conditioning agent), emulsifier (stabilizer), and thickening agent

Cetrimonium Chloride - Conditioning agent and stabilizer

Cinnamon Flavor - Mint-free flavor

Cocamide MEA - Thickening agent and stabilizer derived from coconut oil

Cocamidopropyl Hydroxysultaine - Synthetic cleansing agent and stabilizer derived from coconut oil

Cranberry Flavor - Mint-free flavor

Cyclomethicone - A silicone; provides a silky texture and makes products easier and smoother to apply to hair and skin

Dead Sea Mud - Minerals from the dead sea; removes skin impurities and has been shown to soothe psoriasis

Dicalcium Phosphate - Helps control tartar, remineralize parts of teeth that have been attacked by acid, and balance calcium and phosphate levels

Dimethicone - A silicone; conditioning agent and skin protectant

Dipeptide Diaminobutyroyl Benzylamide Diacetate - Helps prevent wrinkles

Disodium Cocoamphodiacetate - A cleansing agent produced on the basis of fatty acids derived from coconut oil

Disodium EDTA - Prevents contamination or discoloration

Emu Oil - AEA certified fully refined oil from free range emus; multi-use, moisturizing oil that replenishes dry skin, helps promote healthy scalp and hair growth, and has been shown to reduce inflammation and muscle soreness.

Ethoxydiglycol - A synthetic, odorless liquid; Solvent used to aid in ingredient performance

Ethylhexylglycerin - A synthetic skin-softening agent also used as a preservative or as a suspending agent for other preservatives such as phenoxyethanol

Euphorbia Cerifera (Candellila) Wax - Derived from candelilla plants; used as a thickening and conditioning agent to give lipsticks and other lip products their form.

Euxyl 9010 - A natural preservative

Fine Pumice; - A finely ground porous rock; used as a gentle exfoliant

Glycerin - An odorless, viscous liquid derived from palm oil; used in hair and skin care products to attract and hold in water and restore dry, brittle hair and skin and used as a humectant in oral care products to prevent products from drying out, and prevent dryness in the mouth during brushing

Glyceryl Caprylate - Used to provide moisture and stabilize the formula

Glyceryl Stearate - Cleansing agent and stabilizer

Glycin Soya (Soybean) Oil - A non-fragrant vegetable oil from the seed of the soybean; full of vitamins and protein; provides moisture

Inositol - Component of lecithin; Improves moisture retention

Isopropyl Palmitate - Conditioning and texturizing agent

Kaolin Clay - Natural clay mineral used to absorb toxins from the skin

Methyl Gluceth-20 - Synthetic liquid that functions as a conditioning agent.

Mineral Salts (Potassium Alum) - Natural mineral salt made up of molecules that are not absorbed by your skin, due to their large size. They inhibits the growth of odor-causing bacteria by forming a protective layer over your skin

Mixed Tocopherol - Vitamin E acetate (gluten free) produced synthetically, used as a preservative

Niacinamide - Vitamin B3; helps improve appearance of fine lines

Palmitic Acid - Cleansing and conditioning agent

Panthenol - Provitamin B5; locks in moisture and helps improve strength of hair

PEG-100 Stearate - Cleansing and conditioning agent

PEG-12 Dimethicone - A silicone; provides silky texture

Phenoxyethanol - Synthetic preservative that is considered one of the safest and least irritating ones, used in skin care and cosmetics

Polyacrylate-14 - A thickening agent, texture enhancer, and film-forming hair fixative

Polyhydroxystearic Acid - Synthetic polymer used as a suspending agent (liquid ingredient that holds solid ingredients)

Polyquaternium-10 - Reduces static and helps add moisture and texture

Polyquaternium-7 - Reduces static and helps add moisture and texture

Polysorbate 60 - Cleansing agent and stabilizer

Potassium Sorbate - Inhibits growth of mold and yeast in skin care and cosmetic products. This naturally occuring antimicrobial compound is a potassium salt of sorbic acid. It's considered non-toxic and safe unless you have an allergy to potassium.

Sodium Benzoate - Salt of benzoic acid used as a preservative.

Sodium C14-16 Olefin Sulfonate - Not a sulfate; derived from coconut oil; Used as a cleansing agent to remove dirt, oils, and pollutants

Sodium Chloride - Salt; used as a thickening agent

Sodium Hyaluronate - The salt form of hyaluronic acid; used to boost hydration and moisture of skin to help prevent dryness and aging

Sodium Hydroxide - A highly alkaline ingredient used to regulate the pH of a product

Sodium Lauroyl Sarcosinate - Synthetically derived from the breakdown of amino acids from coconut; used as a surfactant (cleansing agent) that also works as an emulsifier (stabilizer)

Sodium Methyl Cocoyl Taurate - Derived from coconut; used as a cleansing agent when the desired effect is a creamy foam.

Sodium Palmate - Cleansing agent derived from palm oil

Sodium Palm Kernelate - Cleansing agent and stabilizer

Sodium Stearoyl Glutamate - Synthetic conditioning agent and stabilizer

Sorbitol - Sugar alcohol used as thickener

Squalene Oil (from rice bran) - Derived from rice bran; used to soften skin and provide antioxidants

Steareth-2 - Cleansing agent and stabilizer

Steareth-21 - Cleansing agent and stabilizer

Stearic Acid - Synthetic fatty acid used as a conditioning agent and stabilizer. Shown to protect skin's surface against water loss and help build up skin's protective barrier.

Tetrasodium EDTA - Prevents minerals from bonding to other ingredients

Tetrasodium Etidronate - Prevents minerals from bonding to other ingredients

(Organic) Theobroma Cacao (Cocoa) Seed Butter - Derived from cocoa beans; used to soften skin and provide antioxidants

Titanium Dioxide - Earth mineral used as thickening agent and for sun protection; used with non-nano-particle size in Cleure products; The FDA lists Titanium Dioxide as one of the purest and most effective ingredients for sun protection

Tocopheryl Acetate - Vitamin E acetate (gluten free) produced synthetically, used as an antioxidant

Trihydroxycaprylylsilane - Silicon-based ingredient; used as a binder.

Xanthan Gum - Derived from non-GMO corn; used as a thickening agent

Xylitol - A natural sweetener derived from non-GMO corn that helps prevent cavities and increase the flow of saliva

Zinc Oxide (Cl77497) 9% - "Earth mineral used as a thickening, whitening, lubricating, and sunscreen ingredient; Our zinc oxide is classified as: CL 779 47 zinc oxide which is the best purest zinc oxide