Shampoo - SLS-free, Hypoallergenic (12 oz)


Hypoallergenic, fragrance-free, SLS-free, vegan, and cruelty-free.

Features & Benefits

Our gentle, hydrating, and volumizing shampoo will leave you with stronger, healthier-looking hair as it moisturizes and protects the scalp. Beautiful hair and healthy scalp should be cared for with a blend of ingredients to clean your hair and soothe your scalp at the same time, without stripping natural oils. Free from fragrance, dyes, parabens and other harsh chemicals, Cleure makes it simple by what ingredients we use in our formulas. Lightweight, volumizing and gentle, this shampoo adds shine and leaves hair feeling fuller. Moisturizes, nourishes, and cleanses thoroughly for hair that looks and feels healthy. Our goal is to soothe and nourish and bring about beautiful healthy hair with as few ingredients as possible.

  • Volumizing and gentle
  • Adds shine and leaves your hair feeling fuller and healthier
  • Free of harsh chemicals, helps calm irritated scalp


Note: Some old bottles say Volumizing on the front and some say gentle, hydrating, volumizing. These are differing names but we only carry one shampoo formula.

Wet hair, massage shampoo throughout scalp, and rinse. Follow with Cleure conditioner. Because our shampoo is sulfate free, it doesn't lather much, but if you wash your hair, rinse and wash one more time, you'll notice nice lather.
Purified Water, Sodium C14-16 Olefin Sulfonate, Disodium Cocoamphodiacetate, Cocamide MEA, Glyceryl Caprylate, Caprylhydroxamic Acid, Glycerin, Polyquaternium-7, Polyquaternium-10, Sodium Chloride **Ingredients are subject to change.

What it is:

Clear your head and your mind with Cleure fragrance-free, hypoallergenic shampoo for sensitive skin. Our lightweight shampoo not only provides a deep cleanse, volume, hydration, and nourishment, but it's also sulfate (SLS) free. Because there's no harsh sulfates (detergents) it lacks the intense lather of other shampoos you may be used to, but don’t worry, you’ll still get clean, voluminous hair in the end without the abrasive detergents and potential irritation. Perfect for those who follow the curly girl method, have color treated hair, or suffer from dandruff, fibromyalgia, or contact dermatitis on the scalp.

What we leave out:

As with all Cleure products, our formulas are focused on ingredients with intention, so it's free of common irritants such as parabens, gluten, SLS, fragrance, dyes, and salicylates.

What we put in:

Packed with locally sourced, nourishing ingredients like glycerin, which locks moisture into the outer layer of hair, this gentle shampoo has the formula to wash away impurities and help calm your sensitive, itchy scalp.

How it will Benefit You:

Our lightweight, gentle ingredients give your hair a voluminous look and thoroughly cleanse and moisturize for shiny, healthy, hair. Glycerin locks in moisture and strengthens hair, and sulfate (SLS) free shampoo removes excess oil, but won’t strip essential moisture, reduces irritation and inflammation, and helps maintain color treated hair. Beneficial for all hair types and textures including color treated hair and sensitive scalps, and suitable for men, women, and children

Customer Reviews

Based on 89 reviews
gloria sullivan (Summer Shade, US)

I don’t like the volume building formula and wish there was another option

Marie Lane (Oak Park, US)
Happy with product

I am very happy with all the products that I have used of yours but not happy with the
Applicators . Your hair spray is wonderful but I have to wash out an old bottle of something else to use it .

Beth Cohen (Kingsport, US)
Fantastic products!

This shampoo is perfect for me! I searched high and low for products without coconut and Cleure is the only company I’ve found. Love everything I have ever purchased from them!

Judy Gearhart (Clinton, US)
Great shampoo

I’m so pleased with the result! My naturally curly hair looks and feels great, and it doesn’t leave me with an itchy scalp.

Karen (Waltham, US)
Love, love, love!

Makes hair super soft and shiny with the added benefit of no harsh chemicals! Amazing product. Highly recommend.

Sandra Anderson (Boardman, US)
The shampoo is great for my needs.

I love the shampoo. I am allergic to alcohol in products and other additives and this shampoo doesn't adversely affects me. I was disappointed to find that the price jumped from $12 for 16 oz to $20 for 12 oz. That's quite a difference!!!!

Sue Botelho (Milford, US)

I like the shampoo, but the shipping in a padded envelope is inadequate. The first package came torn open with no product, the replacement package also in a padded envelope was torn, but thankfully the product was in the envelope.

Sue (West Hartford, US)
Like new version of Shampoo

Much better shampoo. Leaves hair moisturized. Very happy with it.

30 Day Return Policy on every item

Bottle is recyclable and sourced ethically

Beneficial for all skin types, especially sensitive skin

Free of SLS, parabens, dyes, formaldehyde, salicylates, alcohol, and fragrance

Never tested on animals & cruelty-free

All products 100% made in the USA

Frequently Asked Questions

A: Our shampoo is sulfate free. Sulfates such as sodium lauryl sulfate are harsh detergents that make products like shampoo, soaps, and toothpastes foam and lather, but they are also known to cause irritation and dryness. Since we leave it out, you won’t get an intense lather, but don’t worry, we use other, more mild cleansing agents that will leave your scalp and hair squeaky clean.
A: There’s no specific ingredient that aids in hairs volume. However, the lightweight, non-greasy formula of our shampoo prevents hair from being weighed down and looking flat.
A: The pH level of our shampoo falls between 6.5-7
A: Our shampoo does contain derivatives of coconut oil, however, according to the American Contact Dermatitis Society, if a person is allergic to an oil, such as coconut oil, it does not mean they are also allergic to all “derived from” coconut oil ingredients or chemicals. We recommend using a patch test which can verify which derived from ingredients you are allergic to.

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