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August 10, 2012

Cleure Products Rated Safer than Leading Brands by the Environmental Working Group's Skin Deep

Cleure is a brand that focuses on sensitive skin care personal care, skin care and cosmetics with an advantage. The products are formulated with non-irritating ingredients free of salicylates, gluten, fragrance and parabens.  The Environmental Working Group (EWG), whose mission is to use the power of information to protect human health and the environment, released research findings ranking 13 of Cleure’s cosmetic and personal care products as safer than those from leading brands. 

All 13 of Cleure’s rated products scored a 0-2 safety rating (the lowest toxicity levels), while well-known competitors like Estee Lauder and Mary Kay scored 7-9 safety ratings (the highest toxicity levels) for products including mineral make-up and anti-aging cream. Cleure’s toothpaste also beat out comparable products from Colgate™ and Crest™ in its safety ratings because it is a sodium lauryl sulfate and salicylate-free toothpaste, it provides superior plaque removal, and is non-abrasive.

The EWG posts their extensive research findings, which are based on ingredient toxicity, on the Skin Deep Cosmetic Safety Database website. The database was founded in 2004 to help protect families from health risks associated with dangerous chemicals in personal products that the FDA does not regulate. Skin Deep is now the world’s largest and most popular online product safety guide, providing safety ratings for 29,063 products – roughly 25% of all cosmetic and personal care products on the market. 

The Skin Deep database and Cleure are also driving forces in the Campaign for Safe Cosmetics, a coalition calling for the elimination of harmful chemicals used in the cosmetics industry that are linked to cancer, birth defects and other health problems. 

“We are proud signers of the Compact of Safe Cosmetics,” says Cleure founder Flora Stay, D.D.S. “You can be assured that we will never use chemicals that are known or strongly suspected of causing harm. It’s unfortunate that other companies like Estee Lauder, L’Oreal and Revlon have refused to sign the Compact of Safe Cosmetics thus far.” 

The full list of Skin Deep results and rankings for Cleure’s safe skin care products and safe cosmetics, are available online from

Cleure is leading the sensitive skin care brand offering eco-friendly, safe personal care products and cosmetics for people of all ages. Cleure lists all of its product ingredients on its website and is a proud member of the Campaign for Safe Cosmetics. To find out more about any of Cleure’s high-quality, affordable, safe personal care products and cosmetics, please visit