Meet Our Founder
Dr. Flora Stay has
been in the wellness industry for over 30 years. After graduating from
University of California at San Francisco with her doctor of dental
surgery degree (D.D.S.), she knew her path was clear towards health and
wellness. She became passionate about helping others take responsibility towards their health.
She is an author (Secret Gateway to Health),
speaker, practicing dentist and professor at University of Southern California. Dr. Stay noticed
the need for a truly safe and effective toothpaste in 1993. Since then
due to popularity of her dental products and demand from loyal
customers, the Cleure line has grown to include personal care, skin care
In Her Own Words:
My background has influenced my passion towards developing healthy toothpaste, skin care and personal care for everyone. I come from a family of doctors: three brothers
(cancer specialist, pathologist, internist), and my father was a university
professor with 3 PhDs in science, who discovered many medicinal plants
and wrote 20 volumes of botanical books found in most universities.
As I listened to my brothers, especially the cancer specialist Dr. Kooros Parsa (Ventura County Hematology, Oncology Specialists), talk about the yearly alarming increase in numbers of patients, I began to research why cancer was on the rise.
There are many possible causes for cancer, but we can minimize the risk with our lifestyle.
Safer choices in using skin care, personal care and cosmetics lead to a
healthier life. I believe
you can be beautiful without added toxins in daily used products.
My promise is to develop safe and effective (salicylate free, fragrance free, ecologically responsible, hypoallergenic formulas) non-irritating products, reasonably priced, without animal testing. You can enjoy youthful, radiant, beautiful and healthy skin, hair and a beautiful smile with Cleure, without added questionable toxins.
Read Health Articles by Dr. Flora Stay and share with others