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  Toothpaste - Hypoallergenic, Mint Free, Sensitive Teeth
Fluoride and SLS Free Toothpaste

Price $9.00

Stock Status:In Stock
: DEN01

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Description Ingredients How to Use

Looking for a Fluoride & SLS Free Toothpaste?

Fluoride and sodium lauryl sulfate (SLS) in toothpaste have been studied for many years for effectiveness towards oral health. Cleure fluoride and SLS free toothpaste have been formulated with xylitol and baking soda for effective and safer choice for oral health of all ages. The Registered Dental Hygiene Journal has published an article on xylitol toothpaste benefits.
Cleure toothpaste is also excellent for sensitive teeth.

Why Use Toothpaste that is Free of Fluoride & SLS

Studies show children under the age of four years old tend to swallow toothpaste instead of spitting it out. Fluoride is toxic when swallowed. Sodium lauryl sulfate is a known allergen and may even dry the tissues and cause canker sore breakouts.
Cleure toothpaste contains no fluoride, sodium lauryl sulfate or gluten. Those potentially harmful ingredients are replaced by ingredients like xylitol, which has been shown to prevent cavities by as much as 60 percent, and baking soda, which gently and effectively removes surface stains and neutralizes acids. Cleure toothpaste also contains dicalcium phosphate, which is a whitening agent, gentle abrasive and remineralizing agent all rolled into one. Remineralization is important towards preventing tooth decay. It can stop cavities from spreading deeper into the tooth structure.

When you’re looking for sensitive teeth toothpaste, Cleure is the best place to find a product that will protect your teeth for the long term. This is the best toothpaste without fluoride and SLS on the market today, and it works great while tasting terrific. Check out our blog to learn more about avoiding harmful chemicals when caring for your teeth.


  • With xylitol and baking soda.
  • Studies show benefits of xylitol include:
    - Helps prevent cavities by as much as 60%
    - Promotes the flow of saliva, therefore helps dry mouth
  • Benefits of baking soda include:
    - Helps neutralize harmful acids
    - Helps remove surface stains, resulting in a brighter smile
  • Formulated with dicalcium phosphate:
    - Studies report it helps tartar control
    - It is a gentle abrasive, and whitening agent
    - It functions with balancing calcium and phosphate levels
    - It helps remineralize areas of teeth that have been attacked by acid

When to use: After meals, and most importantly at bedtime.

Since cinnamon is a salicylate, we have decided to use an artificial cinnamon flavor.


  • Great flavors, including "unflavored" with great taste!
  • No artificial sweeteners
  • Safe for electric toothbrush use
  • Free of sodium lauryl sulfate (SLS)
  • Paraben free
  • Salicylate free
  • Gluten free
  • Fluoride free
  • Vegan
  • No animal cruelty
  • Ecologically responsible
  • Made in the USA

2.0 oz. (59.14 ml) - Approximately 210 brushings/tube
6.2 oz. (183.35 ml) - Approximately 500 brushings/tube

Average Customer Review: 5 of 5 | Total Reviews: 229 Write a review.

  0 of 0 people found the following review helpful:
finally a toothpaste that I can use October 22, 2014
Reviewer: Janette Andrews from Rochester Hills, MI United States  
I have been trying to find a toothpaste that will not inflame my mouth tissues.  I noticed I was sensitive to peppermint and stopped using my regular paste.  Then the quest for other flavors, anise, fennel, calendula - all caused drainage and throat clearing.  Cleure without any flavor is a wonder for me.  Thank you.  Just wish I could buy it locally and save postage.

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  0 of 0 people found the following review helpful:
I highly recommend October 17, 2014
Reviewer: Trisha B from Evanston, IL United States  
I received my toothpaste very soon after ordering it, which I really appreciated. I was pleased that it was such a large quantity as well. The lemon lime flavor is very nice and I've really enjoyed using this toothpaste. Most importantly, it's made with safe ingredients and does not contain fluoride.

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  0 of 0 people found the following review helpful:
works for me October 17, 2014
Reviewer: Susan Brereton from Ambler, PA United States  
I have very sensitive skin around my mouth. I wanted a toothpaste that was totally natural, Fluoride free, SLS-free, etc., and this fits the bill. So far, no flair ups! I have the citrus flavor and the only criticism I would have is there is very little flavor - takes awhile to get used to that.

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  0 of 0 people found the following review helpful:
Toothpaste, cranberry October 17, 2014
Reviewer: Donna from RD1 Hastings, Hawkes Bay New Zealand  
We find this the best toothpaste we have ever used, I buy 10 tubes at a time as we live in New Zealand & cannot procure this product has whitened our teeth & the dentist says she is very impressed!

Thanks again,


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  0 of 0 people found the following review helpful:
good October 6, 2014
Reviewer: mary sheppard from seaford, VA United States  
It does the job and tastes good. Wish it were stronger.

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