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  Toothpaste - Hypoallergenic, Mint Free, Sensitive Teeth
Fluoride and SLS Free Toothpaste, Flavorless

Price $9.00

Stock Status:In Stock
: DEN01

Pick your Flavor


Description Ingredients How to Use

Looking for a Fluoride & SLS Free Toothpaste?

Fluoride and sodium lauryl sulfate (SLS) in toothpaste have been studied for many years for effectiveness towards oral health. Cleure fluoride and SLS free toothpaste have been formulated with xylitol and baking soda for effective and safer choice for oral health of all ages. The Registered Dental Hygiene Journal has published an article on xylitol toothpaste benefits.
Cleure toothpaste is also excellent for sensitive teeth.

Why Use Toothpaste that is Free of Fluoride & SLS

Studies show children under the age of four years old tend to swallow toothpaste instead of spitting it out. Fluoride is toxic when swallowed. Sodium lauryl sulfate is a known allergen and may even dry the tissues and cause canker sore breakouts.
Cleure toothpaste contains no fluoride, sodium lauryl sulfate or gluten. Those potentially harmful ingredients are replaced by ingredients like xylitol, which has been shown to prevent cavities by as much as 60 percent, and baking soda, which gently and effectively removes surface stains and neutralizes acids. Cleure toothpaste also contains dicalcium phosphate, which is a whitening agent, gentle abrasive and remineralizing agent all rolled into one. Remineralization is important towards preventing tooth decay. It can stop cavities from spreading deeper into the tooth structure.

When you’re looking for sensitive teeth toothpaste, Cleure is the best place to find a product that will protect your teeth for the long term. This is the best toothpaste without fluoride and SLS on the market today, and it works great while tasting terrific. Check out our blog to learn more about avoiding harmful chemicals when caring for your teeth.


  • With xylitol and baking soda.
  • Studies show benefits of xylitol include:
    - Helps prevent cavities by as much as 60%
    - Promotes the flow of saliva, therefore helps dry mouth
  • Benefits of baking soda include:
    - Helps neutralize harmful acids
    - Helps remove surface stains, resulting in a brighter smile
  • Formulated with dicalcium phosphate:
    - Studies report it helps tartar control
    - It is a gentle abrasive, and whitening agent
    - It functions with balancing calcium and phosphate levels
    - It helps remineralize areas of teeth that have been attacked by acid

When to use: After meals, and most importantly at bedtime.

Since cinnamon is a salicylate, we have decided to use an artificial cinnamon flavor.


  • Great flavors, including "unflavored" with great taste!
  • No artificial sweeteners
  • Safe for electric toothbrush use
  • Free of sodium lauryl sulfate (SLS)
  • Paraben free
  • Salicylate free
  • Gluten free
  • Fluoride free
  • Vegan
  • No animal cruelty
  • Ecologically responsible
  • Made in the USA

2.0 oz. (59.14 ml) - Approximately 210 brushings/tube
6.2 oz. (183.35 ml) - Approximately 500 brushings/tube

Average Customer Review: 5 of 5 | Total Reviews: 245 Write a review.

  0 of 0 people found the following review helpful:
TOOTHPASTE December 17, 2014
Reviewer: Anonymous Person  

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  0 of 0 people found the following review helpful:
Surprisingly nice toothpaste December 17, 2014
Reviewer: RP from NJ United States  
I've been dealing with a lip dermatitis issue (probably allergic) for the past few months. After my dermatologist told me I need avoid mint for the foreseeable future since it's a known lip irritant, I was not a happy camper. Mint is in almost every toothpaste! And besides, I really like mint...

I poked around online, found the unflavored Cleure toothpaste and ordered it. Honestly I wasn't expecting much but when I tried it I was in for such a pleasant surprise - this toothpaste actually tastes good! It also leaves my mouth feeling fresh. I admit I still miss mint in my life and hope to be able to reintroduce it someday, but in the meantime I am so grateful that this product exists and I can still enjoy brushing my teeth.

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  0 of 0 people found the following review helpful:
The toothpaste is why I shop here. December 4, 2014
Reviewer: tzefirah from Media, PA United States  
Every toothpaste in the mainstream marketplace has mint/salicylate in it except for one -- Close-up, which is a cinnamon toothpaste without mint.  I was tired of my sinuses clogging every time I brushed my teeth, and found Cleure with a simple internet search.  The unflavored is my absolute favorite.  It's wonderful stuff.

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  0 of 0 people found the following review helpful:
Love This Toothpaste December 4, 2014
Reviewer: Carrie from Milwaukee, WI United States  
I have always used mint toothpaste, so when I started going salicylate free, I was concerned about trying another flavor.  This toothpaste has a hint of cinnamon which I really like.

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  0 of 0 people found the following review helpful:
There is hope for SAL sensitive people December 4, 2014
Reviewer: Carmen Blanchette from VAL CARON, ON Canada  
Finally a toothpaste that my daughter can use and does not taste like dirt. Very excited that she will be able to use toothpaste again (she was dry brushing before).

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