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Fluoride and SLS Free Toothpaste, Flavorless

Original is temprarily out of stock.  Travel size is available.
Price $9.00

Stock Status:In Stock

: DEN01

Pick your Flavor



Description Ingredients FAQs & How to Use

Looking for a Hypoallergenic, Fluoride Free, Mint Free & SLS Free Toothpaste?

Fluoride and sodium lauryl sulfate (SLS) in toothpaste have been studied for many years for effectiveness towards oral health. Cleure fluoride and SLS free toothpaste have been formulated with xylitol, dicalcium phosphate and baking soda for effective and safer choice for oral health of all ages. The Registered Dental Hygiene Journal has published an article on xylitol toothpaste benefits.
Cleure toothpaste is also excellent for sensitive teeth. FREE OF SODIUM BENZOATE.

Why Use Toothpaste that is Free of Fluoride & SLS

Studies show children under the age of four years old tend to swallow toothpaste instead of spitting it out. Fluoride is toxic when swallowed, specially for kids who love the sweet candy flavored brands. Sodium lauryl sulfate is a known allergen and may even dry the tissues and cause canker sore breakouts.

Cleure toothpaste is free of fluoride, sodium lauryl sulfate and gluten. These potentially harmful ingredients are replaced by ingredients like xylitol, which has been shown to prevent cavities by as much as 60 percent, and baking soda, which gently and effectively removes surface stains. Cleure toothpaste also contains dicalcium phosphate, which is a whitening agent, gentle abrasive and remineralizing agent all rolled into one. Remineralization is important towards preventing tooth decay. It can stop cavities from spreading deeper into the tooth structure.

Cleure toothpaste is gentle and safe to use as sensitive teeth toothpaste. Cleure is the best place to find a product that will protect your teeth for the long term. This is the best toothpaste without fluoride and SLS on the market today, and it works great while tasting terrific.

Studies report one source of contact dermatitis is strong flavors commonly added to toothpaste, such as mint types of flavors and cinnamon. Cleure offers the ONLY ORIGINAL FLAVOR-FREE toothpaste with great taste!

Check out Dr. Stay's Oral Health Articles to learn more about how to keep a healthy beautiful smile.


  • With xylitol and baking soda.
  • Studies show benefits of xylitol include:
    - Helps prevent cavities by as much as 60%
    - Promotes the flow of saliva, therefore helps dry mouth
  • Benefits of baking soda include:
    - Helps neutralize harmful acids
    - Helps remove surface stains, resulting in a brighter smile
  • Formulated with dicalcium phosphate:
    - Studies report it helps tartar control
    - It is a gentle abrasive, and whitening agent
    - It functions with balancing calcium and phosphate levels
    - It helps remineralize areas of teeth that have been attacked by acid

When to use: After meals, and most importantly at bedtime.

Since cinnamon is a salicylate, we have decided to use an artificial cinnamon flavor.


  • Great flavors, including "unflavored" with great taste!
  • No artificial sweeteners
  • Safe for electric toothbrush use
  • Free of sodium lauryl sulfate (SLS)
  • Paraben free
  • Salicylate free
  • Gluten free
  • Fluoride free
  • Vegan
  • No animal cruelty
  • Ecologically responsible
  • Made in the USA

6.2 oz. (183.35 ml) - Approximately 500 brushings/tube

Average Customer Review: 5 of 5 | Total Reviews: 317 Write a review.

  0 of 0 people found the following review helpful:
Love it! November 16, 2015
Reviewer: Jonathan S. from Sandy, UT United States  
The cinnamon is fabulous. Nice flavor, my mouth feels clean. Love it.

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  0 of 0 people found the following review helpful:
best ever November 6, 2015
Reviewer: Michelle from New York , NY United States  
this is the best toothpaste I have ever used. I've been using it for about 3 months now & my teeth feel so much cleaner.   I love it!  I never want to use another toothpaste again. thank you cleure!!

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  0 of 0 people found the following review helpful:
toothpaste October 31, 2015
Reviewer: Anonymous Person from Santa Rosa, CA United States  
Just the right ingredients. I was unable to find anything in stores without mint or sodium benzoate.  (allergic to both)  Whitens my teeth and removes coffee stains also.

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  0 of 0 people found the following review helpful:
New to Flavor-Free Toothpaste October 31, 2015
Reviewer: Sara from New Berlin, WI United States  
In an effort to solve the mystery of what is causing the allergic reaction on my lips, my dermatologist recommended the Cleure flavor-free toothpaste.  I'll be honest, after always using mint-flavored products, this takes some getting used to.  That aside, my mouth feels clean and ordering the product was a breeze.  Shipped the same day I placed the order and arrived in no time.  Thank you.

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  0 of 0 people found the following review helpful:
No Sal October 24, 2015
Reviewer: Paula Kaiman from MIDDLESEX, VT United States  
Grateful to find a salicylate-free toothpaste!

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