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Fluoride and SLS Free Toothpaste, Flavorless

Price $9.00

Stock Status:In Stock

: DEN01

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Description Ingredients How to Use

Looking for a Fluoride & SLS Free Toothpaste?

Fluoride and sodium lauryl sulfate (SLS) in toothpaste have been studied for many years for effectiveness towards oral health. Cleure fluoride and SLS free toothpaste have been formulated with xylitol, dicalcium phosphate and baking soda for effective and safer choice for oral health of all ages. The Registered Dental Hygiene Journal has published an article on xylitol toothpaste benefits.
Cleure toothpaste is also excellent for sensitive teeth.

Why Use Toothpaste that is Free of Fluoride & SLS

Studies show children under the age of four years old tend to swallow toothpaste instead of spitting it out. Fluoride is toxic when swallowed, specially for kids who love the sweet candy flavored brands. Sodium lauryl sulfate is a known allergen and may even dry the tissues and cause canker sore breakouts.

Cleure toothpaste is free of fluoride, sodium lauryl sulfate and gluten. These potentially harmful ingredients are replaced by ingredients like xylitol, which has been shown to prevent cavities by as much as 60 percent, and baking soda, which gently and effectively removes surface stains. Cleure toothpaste also contains dicalcium phosphate, which is a whitening agent, gentle abrasive and remineralizing agent all rolled into one. Remineralization is important towards preventing tooth decay. It can stop cavities from spreading deeper into the tooth structure.

When you’re looking for sensitive teeth toothpaste, Cleure is the best place to find a product that will protect your teeth for the long term. This is the best toothpaste without fluoride and SLS on the market today, and it works great while tasting terrific. Check out our blog to learn more about avoiding harmful chemicals when caring for your teeth.


  • With xylitol and baking soda.
  • Studies show benefits of xylitol include:
    - Helps prevent cavities by as much as 60%
    - Promotes the flow of saliva, therefore helps dry mouth
  • Benefits of baking soda include:
    - Helps neutralize harmful acids
    - Helps remove surface stains, resulting in a brighter smile
  • Formulated with dicalcium phosphate:
    - Studies report it helps tartar control
    - It is a gentle abrasive, and whitening agent
    - It functions with balancing calcium and phosphate levels
    - It helps remineralize areas of teeth that have been attacked by acid

When to use: After meals, and most importantly at bedtime.

Since cinnamon is a salicylate, we have decided to use an artificial cinnamon flavor.


  • Great flavors, including "unflavored" with great taste!
  • No artificial sweeteners
  • Safe for electric toothbrush use
  • Free of sodium lauryl sulfate (SLS)
  • Paraben free
  • Salicylate free
  • Gluten free
  • Fluoride free
  • Vegan
  • No animal cruelty
  • Ecologically responsible
  • Made in the USA

6.2 oz. (183.35 ml) - Approximately 500 brushings/tube

Average Customer Review: 5 of 5 | Total Reviews: 253 Write a review.

  0 of 0 people found the following review helpful:
Original toothpaste January 30, 2015
Reviewer: Nancy from Black Forest, CO United States  
I am quite pleased with this product. It does a good job of cleaning and leaves my mouth feeling fresh. I received it within 3 days of ordering!

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  0 of 0 people found the following review helpful:
Excellent toothpaste!! January 30, 2015
Reviewer: Jillian Smith from Toms River, NJ United States  
Well not only did I recieve it in a timely manner (which was very fast)...the product was awesome! It is originally for my daughter invention project at school but I had to try and I can honestly say it is an awesome toothpaste!!! I love being able to feel my clean teeth and not have that after mint taste in my mouth! Also it was great for my daughter and her invention, everyone loved it!! So thank you for your amazing served many different purposes!!

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  0 of 0 people found the following review helpful:
Citrus Toothpaste January 30, 2015
Reviewer: Kathleen Wilson from Lincoln, NE United States  
I enjoy the flavor of this product and don't miss a mint toothbrush.  It would be nice if it included an ingredient that whitens as you brush.

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  0 of 0 people found the following review helpful:
Cleur toothpaste - original January 30, 2015
Reviewer: Barbara E Sheehan from Austin, TX United States  
I had sores around my lips and inside my mouth.  My allergist did a patch test...I am allergic to SLS and any flavors.  The toothpaste I was using had the above items and just made my mouth hurt more.  My daughter found your toothpaste on the internet and sent me 2 tubes.  I also have dry mouth from the meds I am on.  After using the first tube of Cleure, I was sure I had found the right toothpaste.  I ordered more tubes.  I am completely satisfied with your product.

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  1 of 1 people found the following review helpful:
Rectified mistake quickly ! January 14, 2015
Reviewer: Anonymous Person  
I ordered some toothpaste and  the wrong one was sent, although the correct one was on the shipping note. I phoned and there was a quick turn-around to rectify the mistake, including a ready made shipping label ( w/ postage) included and an easier mailer. So the mistake in the order was very quickly and easily rectified. Over the years, I would expect nothing less than this from Cleure and it is the ONLY time there has ever been a mix-up with an order !

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