Newsletter/Discounts

Cleure Products are listed as safe by EWG







Our Mission
What goes on, goes in

You deserve to be beautiful and use high quality personal care products with no worries about irritating ingredients.  Cleure is committed to providing sensitive skin products specially formulated to meet your personal care, skin care and cosmetic needs. 

We believe you can be beautiful without the risk of potential toxins and questionable ingredients.  What we don’t put into our products is as important as what we do.

Our company's beginnings date back to when our founder, Dr. Flora Stay, a practicing dentist, university professor, author and leading wellness expert, was unable to find chemically safe toothpaste for her patients.  Even the well-recognized "natural" toothpastes found in natural products stores did not meet her standards.  For example, she found some of the most popular natural products contained sodium lauryl sulfate (SLS), a harsh detergent added to toothpastes, shampoos and other personal care products to make the products foam.

Studies report SLS in toothpaste may cause outbreaks of canker sores, allergies and other health concerns. She also found many toothpaste, including "natural" ones use aluminum tubes.  With time, with continued squeezing of the tube, cracks can form and aluminum may leach into the paste.

She quickly realized that just because a label has "natural" on it, it does not mean it is good for you.  Dr. Stay's attention to detail in treating patients has translated into the same painstaking process in formulating products and selecting appropriate packaging material.

Recognized as a leading authority on wellness, Dr. Stay has been a contributing author to many of the very popular Rodale Books on health such as: Women and Health, Herbal Health, Health and Aging, and Natural Prescriptions for Women.  She has written for or been interviewed in many publications, including Prevention, Men's Health, Total health, Women's World, the Ventura County Star, and the New York Times.  Dr. Stay has authored several books, including her latest Secret Gateway to Health.

Today, Cleure is at the forefront, formulating and marketing a complete line of salicylate free, paraben free, fragrance free, simple, safe and effective sensitive skin personal care, skin care and makeup.