FOR IMMEDIATE RELEASE
July 5, 2012
Cleure Launches Sensitive Skin Broad Spectrum Sunscreen for the Whole Family
A new safer broad spectrum sunscreen for sensitive skin was launched by skin care company Cleure. The sunscreen is also specially formulated for individuals with chemical sensitivities, including gluten and salicylate intolerance.
Cleure Natural Sunscreen SPF 30, is free of harmful, irritating additives, such as paraben, salicylates, and harsh sunblock ingredients. The sunscreen also adheres to the U.S. Food and Drug Administration's (FDA) new stricter guidelines and restrictions, which includes testing the product against both ultraviolet A (UVA) and ultraviolet B (UVB) rays. Based on recommendations from American Academy of Dermatology (AAD), Cleure Natural Sunscreen formulated SPF 30, which means it would take 300 minutes for your skin to begin to turn red with sun exposure.
Most commercial sunscreens may contain harmful ingredients such as oxybenzone. This common UV filter, has been reported to interact with hormones and may be a problem for sensitive skin.
The natural sensitive skin sunscreen from Cleure is safe for all skin types and all ages, including babies. It is hypoallergenic and non-comedogenic; protects against both UVA and UVB rays using active ingredients zinc oxide and titanium dioxide, and is made in the USA. It uses non-nanoparticles, which have been of concern for sinking below the skin's surface. No animal testing was involved in the making of the product. It is available on their website www.cleure.com and comes in a 6 oz. as well as 2 oz. travel size.
"Cleure commitment to sensitive skin products also provides safe non-irritating personal care, oral health, cosmetics and skin care," says Dr. Flora Parsa Stay, founder. "With the addition of natural Sunscreen SPF 30, we are upholding a tradition of providing safer choices of high quality products for the entire family."
Dr. Stay states, "The Cleure brand will continue to grow each category of sensitive skin care products to become the #1 choice for consumers experiencing skin problems. Reasonably priced and easily accessible via their website, Cleure has made their products favorable to global market of consumers.
From the development of natural toothpaste over 20 years ago by Dr. Flora Parsa Stay, Cleure is knows for sensitive skin care solutions from head-to-toe, formulating sensitive skin care products for the whole family.